Dear Startup Entrepreneur:

Hi, my name is Neil Saucier; I have over 35 years of experience starting and financing new businesses.

If you are thinking about starting a business, here is what you must understand: 

Starting a business is a RACE against time! 

Most startups fail because the startup entrepreneur runs out of money and time before their new business ramp up sales and becomes profitable.

Sadly, no matter how driven the startup entrepreneurs are or how hard they work, they still come up short. They come up short because they keep making one costly, time-consuming mistake after another. And, by the time they get it figured out, it’s too late.

What’s more, because they are not confident about what they are doing, they PROCRASTINATE, which only compounds the delays!

Believe me, because I have been there  – Unwinding a failed business startup is an agonizing process! What’s worse, it takes SIGNIFICANTLY more time to unwind a failed startup than it takes to get into one. AND, if you took money from a family member or friend to start your company,  telling them you lost their money is NO FUN!

That’s the Bad News . . .

Here is the Good News!!!!!

And it is a deceptively simple truth:  Starting a business is nothing more or less than a repeatable process.

I know that does not seem profound, so I am going to say it again so you don’t miss it. Starting a business is nothing more or less than a repeatable process.  Anyone can learn!  

If you know the process – WHAT TO DO, . . . HOW TO DO IT. . ., AND WHEN TO DO IT, your chances of success and your confidence will SKYROCKET.  

My Guide, How to Start and Finance a Business,  even if You Don’t Have Any Money, will teach you the entire process. And it is not theory. It’s based on my 35 years of experience starting and financing startup businesses and mentoring dozens of aspiring entrepreneurs.

When I started out, I was determined to be a successful entrepreneur. Believe me, it was a very tough slog. It seemed like I was having to learn everything the hard way.   And when I say the hard way, I mean it. Starting out, I messed up a lot.   I was even forced to take bankruptcy to get out from under a personal guarantee of a loan for almost a million dollars.   Those were some sleepless nights.

But I was determined to crack the code.   I saw a lot of other people doing what  I wanted to do, so I knew it could be done. The two things that became crystal clear were that I never again wanted to unwind a startup that went bad, and if I knew the process, I would succeed – and thankfully, I did.

The point I am trying to make is that if you invest in my Guide and follow the steps in starting your business, your probability of success will go through the roof. You won’t have to go through the pain and expense of unwinding a failed startup like I did. (Please note that individual results may vary, and nothing stated herein should be interpreted as a guarantee of success.)    

Let me give you an idea of the power of knowing the process. Have you ever wondered how some entrepreneurs seem to be up and running overnight to take advantage of a new emerging opportunity – say, CBD oil? It seems like you see an article about CBD oil, and the following week, some company will already be up and running selling the stuff. That is because THEY KNOW THE PROCESS.

They don’t hesitate. They simply walk through the process they know works and are up and running seemingly overnight. I know because I have done it. When cholesterol was a hot topic, a friend told me about cholesterol screening in drug stores. After doing my research, I started a cholesterol screening service. I bought three blood chemistry analyzers (with no money, by the way). And was up and running doing cholesterol testing in drug stores within three weeks. I grew that business to six teams going out to drug stores in three states in six months – All because I knew the process and did not hesitate.

Think about how empowered and liberated you would feel if you knew you could start virtually any business TODAY! Just imagine how confident you would feel if you knew you could get a profitable business up and running quickly and easily.

Don’t have a job – no problem! 
See a great opportunity you want to grab – no problem! 
If you want to get a side hustle going, – no problem! 

Just go through the steps YOU KNOW will lead to success. How cool is that?  

There is nothing like being a successful business owner. It is an entirely different mindset. Instead of working on someone else’s priorities every day and trading hours for dollars, you set your own priorities and spend your time thinking about how to move the levers of your own business to generate profit – money you earn even when you are not working.

As I mentioned, my name is Neil Saucier; you could say being an entrepreneur runs through my veins.  I graduated from college with honors and a degree in marketing. And went on to get my doctorate in law. Rather than joining a law firm, I started my own law practice. While practicing law, I built an 8-bay self-service carwash with zero money. From my experience building the carwash, I realized my real calling was to be an entrepreneur.

Along the way, I tried a lot of different things. I can tell you not everything I tried turned out well. Mainly because I had not yet fully appreciated or understood the process. This is a nice way of saying I screwed up – a lot! But, every mistake brought a valuable, albeit sometimes painful, lesson.

That said, here is a quick list of my startups that actually got off the ground.

Law practice – debtor/creditor law, business startup, and corporate law

Eight Bay Carwash – I built it and launched it with no money

Plastic Injection Molding Company and Machine Shop – Bought the assets of a failed company for pennies on the dollar and restarted the company

Medical Equipment Company – bought a license for a power device used to raise and lower ambulance cots and used economic development funding to get a company funded.

Cholesterol screening service – I had this company up and running in less than a month. I started this company using only vendor financing.

Inventory liquidation company. A company that buys and sells distressed

Turbo-Electric Generator Manufacturer – I purchased a license for the technology for a dollar. I took it from concept to full commercial development. The product was sold worldwide and installed on offshore platforms. The entire development cost (several hundred thousand dollars)  was funded by customers.

Digital Marketing company – current venture, building a portfolio of e-commerce websites

By the time you get through my Guide, you’ll be empowered like never before. You’ll possess the knowledge and confidence needed to start a successful business at any time, under any circumstances.

Here is a rundown of some of what you’ll learn:

♦ How to assess whether your business idea is a viable opportunity. 

So many people get this wrong! They fail to properly analyze their market and end up in a business they cannot grow. Which means they end up with a “job” they are barely making a living with, and the only way out is to take a financial hit.  And don’t think that just because you are “doing what you love” will insulate you from this trap – it won’t.    

♦ How to accurately calculate your startup costs.

Even though my Guide teaches how to start a business with little or none of your own money, it is essential to accurately determine how much money is needed to start to have a successful launch. The absolute worst position to be in is to have to go out and raise more money after you are already too far in financially to turn back – you will take a beating . . .  Which usually means you have to give up a large percentage of your company for a relatively small amount of money.  

♦ How to approach banks the RIGHT WAY.

This is not a trivial matter. Approaching banks the wrong way is the single biggest mistake new entrepreneurs make! The problem with messing this up is that there are a limited number of banks that can and will finance your deal. You never want to be in a position where you have to approach a bank a second time and try to explain why what you showed them the first time was incorrect, but what you are now showing them is.  – It is a tough sell! 

♦ How to approach investors the RIGHT WAY.

Approaching investors can be tricky. If you don’t have an understandable basis for the valuation of your company, investors will often demand more equity than you should be giving up. Also, if you don’t document your offering correctly, you could be dealing with a lawsuit—No fun!     

♦ How and why to write a business plan, and how and when to present it. 

A business plan can be a fantastic tool or a great way to paint yourself into a corner if you don’t know what you’re doing.  Don’t make the mistake of presenting the wrong business plan to the wrong people at the wrong time – the damage is difficult to undo!

♦ Learn 21 different funding sources and how to stack them to come up with the cash you need to start your business. 

Understanding how to stack funding sources is really the “secret sauce” to starting a business with none of your own money.

♦ Learn how to structure the funding sources to show the most equity to your bank and investors.  

Structuring your financing to show equity, even when you have not invested any of your own money, gives banks and investors confidence in your business startup.

♦ Learn the seven stages of a business startup, what to do, in what order, and what to expect in each stage.

Most startups go through these seven stages in one form or another. However, your probability of success improves dramatically if you do them in the correct order. If you do them in the wrong order, or worse, you don’t know what stage you are actually in, you run the risk of burning through all your cash and credit before you get your business off the ground.

♦ Learn the two biggest secrets to being a successful entrepreneur. 

          Hint: successful entrepreneurs are not in business to take risks.  

♦ Learn how to get your mind right about money – This is BIG!

Hint: Once you get past your feelings about money, money will come a lot easier.

♦ Learn how to create the mindset you need to be successful

Hint: Most successful entrepreneurs are not extraordinary. Most are just regular people. If you know the process of how to start a business and can put in a day’s work without a boss, you CAN build your own business. It is not magic!

♦ Learn how to keep fear in check, avoid procrastination, and harness the power of intention. 

♦ Learn what a “critical path thinker” is, why it is essential, and how to become one. 

♦ Learn the right criteria for bringing on a partner. 

Hint: Most people bring on a partner for the wrong reason and live to regret it. 

♦ Learn how to form your company for just the cost of filing fees.

This secret alone will save you the cost of my course!

♦ Learn what business structure to use so you do not pay any more taxes than you absolutely have to.   

♦ Learn how, why, and when to look like a company, AND do it on the cheap.    

♦ Learn the 9-step process for conducting Marketing Research to analyze your market opportunity and discover the best way to market your product or service.  

♦ Learn how to save a ton of money when doing your marketing research.  

♦ Learn a trick (completely legal) to give you access to some of the best business databases for marketing research FOR FREE! 

♦ Learn when and how to conduct a market survey on the cheap.

♦ Learn everything you need to know to build a powerful marketing plan in order to successfully enter a market and generate leads.

Knowing how to market your product or services is essential to your success.

I could go on and on, but I think you get the idea. My Guide is absolutely jam-packed with everything you need to know to start a successful business. Nothing is left out. This is not a Guide written by someone who has only read about starting a business.

Everything I teach in my course comes from my experience of actually doing it – eight times. You are going to gain valuable insight that you can only gain from someone who has actually done it.   You are going to learn things that, unless you buy my Guide, you will likely only learn the hard way.